After visiting several loca businesses in my area and talking to the owners and managers, I’ve found out something kind of odd to me….
Many of these local businesses do not market their business, no newspaper ads, no radio, no flyers… Seriously!
In my head I’m thinking, “you are joking, right?” How are people suppose to find your business?
Of course, you’re going to get the occasional person(s) that stop in and will purchase a good or service. But how are you really suppose to thrive and profit, if you don’t have a constatnt stream of new customers visiting daily?
It’s just so strange that many business owners just think, because they have their doors open that people will just come pouring in to buy something.
It’s the totally wrong way to go about running a business. Marketing/adertising is the life blood of a business, not the products, the services, or whatever you offer.
Of course you want a quality product/service, but it’s all in how you market them that is the key to your success.
Traditional forms of marketing like the Yellow Pages, local newpapers, radio, billboards are fastly becoming obsolete in the digital world. Most people in the the western world has a cell phone and most of those being smartphones with internet capabilities.
Half of all internet search is mobile search and half of mobile search is for local businesses within the individual person’s location. Crazy!
This didn’t exist 20 years ago…
The staggering thing is… these numbers will only grow as we move forward.
If you’re not marketing your business online, you as good as dead, unless you’re a big franchise or have built a large word-of-mouth following (luck of the draw).
Doing local search engine marketing (SEM) is one the backbones to getting your business found by people in your area.
Showing up for search keywords that relate to your business/product/services in your area is how hundreds (or thousands) of people are are going to be able to find you.
It’s not as simple as throwing a website up and hope for the best. You need to optimize your website and doing quality SEO to get on the first page of Google to get found by your potential customer.
If you’re not doing local SEO in St Pete currently, now is the time to jump on board or your ship is destined to sink.